Times are a Changin'...with Google My Business Too! What Does This Mean for Chiropractors?
Oh, Google, What Did You Change Now?
The updates they have made directly impact small and medium sized businesses...such as yourself. It's important to know what's up to optimze your Chiropractic Google My Business.
Here is a quick list of the recent updates and changes from the past few months:
1. Small Thanks with Google
The reason it's called "Small Thanks" is that it is specifically for small businesses to connect directly with their reviewers. You need to jump on this. The lowdown is that you can now leverage your Google reviews on a deeper level. You can even show off your 5-star reviews by easily creating a cool poster via Google. This is a not so subtle push to attain more reviews on your Google My Business (GMB) listing. Reviews are one of the best ways to WIN in local search!
Check out Some of Ours!
Leveraging a service such as Chiropractic Online Review Builder is a great way to start. Please reach out to discuss in more detail or even how to DIY.
2. Questions & Answers In Google Business Listings
This cool feature within Google Maps specifically pertains to local businesses answering direct questions via their Google My Business account. Currently, on a mobile app is can only be used with an Android device...the reason for that is obvious. Google owns Android. However, other options are going to be unveiled later this year. This feature allows patients to directly ask you a question about your practice! Here is exactly how people can use it...straight from Google's knowledge base.
3. Online Orders and Reservations
Pay attention to this one! Patients can now book appointments directly from your Google My Business listing. Click here to find out exactly how! You simply drop in the URL to your appointment page via your Google My Business account and voila! Note while you are dropping in a unique link to that page Google will display it only as your domain or a shortened google link as you will see in our's...it's prettier that way. Rest assured when clicked it DOES go to your appointment page.
Check out our client, Dr. Kari Hawkins, owner of Adjust For Life Chiropractic in Redondo Beach, CA.
Simply click on the image and go directly to her appointment page on her N8 Chiropractic Website!
Check out our's too! Our clients and other Chiropractors interested in our services can schedule with us directly from our Google My Business listing!
Click on it to check it out!
Conclusion:
Make no mistake that Google is urging Small and Medium sized businesses (SMBs) to use their Google My Business dashboard in a larger capacity. They are offering a very useful suite of FREE tools that you should not ignore. Of course they will be offering you paid tools as well, but honestly, by taking advantage of the free tools, you will be ahead of the game. Being active and attentive to your Google My Business account will pay off with more new patients. And again...getting more REVIEWS is strongly recommended!
Please don't hesitate to connect with us. Schedule a 1-on-1 call with us to find out more about how to optimize your Google My Business account or take advantage of Chiropractic Online Review Builder. Start ranking higher in Google local search with some DIY tips or various services to boost you quickly!
Thanks!
ChiroHosting Team
