Don't Throw Around Buzz Words...Put Them to Work!
Let's Dive In...
5 Key Marketing Terms You Need to Know NOW to Benefit Your Local Search Ranking!
1. Google My Business
As you very well might know...Google My Business is FREE! It is an incredibly valuable business tool that you absolutely can't afford to dismiss. If you haven't already verified your business you need to do so now by scheduling a 1-on1. This is a MUST to boost your local search ranking!
Here is the definition from Google's website:
"Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business."
If you need any help with setting up or confirming your Google My Business is set up properly please don't hesitate to schedule a 1-on-1!
2. Local Search Ecosystem
Just like the big 3 credit bureaus rely on the consistency of your historical data (no comment on Equifax) search engines rely on the consistency of your website's NAP (Name, Address, Phone) data. The names of these companies providing this primary data to search engines in the United States are Infogroup, Acxiom, Localeze, and Factual. Other companies that you are likely more familiar with also contribute data to search engines are Yellowpages.com, Citysearch, and Superpages.com but at a lesser frequency.
Take a look at this image below to see how it all comes together.
Bottom line is if you are not listed in these databases or your data is inconsistent you will not rank as high as other chiropractors that are listed and have consistent NAP data in search engines such as Google, Bing and Yahoo.
What should you do?
Check in each of these databases listed above for your business listing and make certain it's consistent and correct. If you need any assistance do not hesitate to set up a 1-on-1 with an SEO Expert! It could mean the difference between sinking or swimming!
3. NAP Consistency
We've touched on this topic numerous times (including above), but it never hurts to revisit it to drive the importance home. In short, NAP (Name, Address, Phone) Consistency is key to users finding you in local search. If you have inconsistent NAP data on various citations, directories, your website, etc. it crosses the wires making it very difficult for people to find you online. This is because it's difficult for search engines to truly verify you. When Google sees these inconsistencies your business listing will be skipped over for other chiropractors who do not have inconsistent data.
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Schedule a time to speak to a SEO Expert about possible NAP Discrepancies and solutions to remedy them!
We can't stress how VERY Important it is to take care of this ASAP to appear in local search!
The take away:
Make absolutely certain your Business Name, Address, Phone AND Website are listed the exact same across the board. Again, if you've moved or you see these inconsistencies or aren't sure whether or not you have NAP Discrepancies please schedule a 1-on-1 ASAP. We will help you get to the bottom of it! You can also speak to us about pre-registering for an upcoming bullet proof solution to your NAP woes. We are planning to roll this out at the end of November!
4. Reputation Management
You've worked hard to have a stellar reputation in your local community as a stand out Chiropractor! It's important to make sure your online reputation is intact. One of the most important things you can do for your local search results is to gather 5-star reviews for your chiropractic practice. You might not even realize how many citation sites automatically create a profile for your business. That includes Facebook and Yelp.
Steps to Take
- Google your practice often to see where you are listed
- Check to make sure your NAP data is consistent
- Verify all of your listings
- Delete duplicate listings
- Strategize a workflow to get more reviews!
Focusing on getting 5-star reviews is key. Many of our clients use Chiropractic Online Review Builder to help manage this process. It is infinitely easier to manage your online reputation via this tool.
Benefits of Online Review Builder
- Branded landing page for happy clients to leave a review in 2 steps
- Receive email alerts when you have a new review
- Easily reply directly to reviews to say "thanks"
- The chance to save "low-star" reviews before they are published
- Showcase only your 5-star reviews on your website
Conclusion
There are many things you can do to improve your local search ranking. Whether you decide to DIY or have us take it off your hands you MUST to take action. Your Chiropractic Marketing Plan can be the ultimate key to your success! Schedule a convenient time to discuss your chiropractic website and goals. We are here to help!
Thanks!
ChiroHosting Team
