How important are online reviews anyway? Extremely important! Online review sources like Google My Business, Yelp and Facebook play a critical role in the success of your business. 88% of consumers will read online reviews before visiting a business as they are trusted as mush as a personal recommendation by a friend. Google reviews give your chiropractic business more credibility, more sales and higher ranking in the local search results - let your customers do your marketing for you! Online reviews provide real transparency as they are actual patients talking about your business and their experience.
- Claim your business on Google My Business, Facebook and Yelp - Claiming your business on these three sources results in higher ranking, added trust to your brand and the opportunity to display current and correct business information; name, address, phone and hours.
- Content - Have several places on your chiropractic website to leave a review. Your potential new patient is just a user on the internet and you can't assume they know how to navigate a website. Make your clickable review links on your website clear and obvious and in several places so they are easy to find.
- GMAIL Email (Google Map Reviews) - Politely ask/confirm that they have a gmail email. 8 out of 10 times they will - explain that they should be logged into that gmail email first (so their system knows them) and then click to leave a review. If you skip this step then the patient could click to leave you a review and if their system doesn't recognize them, instead of being taken to the 'Write a Review' page they'll be taken to a log in page to log into their email acct. This email log in page confuses them and they could just X out of there and you just lost that review.
- Mobile-Friendly - Make sure your website is mobile friendly so your patient can leave a review on their computer or with the phone in their hand.
- Timing - Ask your patients at the right moment, like on their second visit - they came to you in pain and now have returned because you helped them. Ask when they are praising you and explaining that since visiting you they have less pain. Maybe you noticed that they 'liked' your Facebook page, this is positive feedback. Or if you are unsure, ask them an open-ended question to make sure they've had a positive experience at your office.
- How to ask & How to word it - When asking for reviews, DO NOT make it about you and how your business could use the help. Instead make it about them and all the future patients that you could help with a little bit of their help by writing that online review. For example: "I'm so happy to hear that I was able to help your sciatica pain and that you are almost pain free now... Is there anyway you might take the time to write us an online review, so we can continue helping others, just like how we helped you?"
It can be intimidating to ask for reviews but just like anything - the more you do it the easier it gets. This is your business and you need your phone ringing with new patients! Reviews are so important nowadays, especially in the field of chiropractic - people tend to be scared of chiropractic so future potential patients really want to hear what others are saying about you.
