It makes a lot of sense to market your chiropractic services to large companies. They have a vested interest in the health and wellbeing of their employees, and they are more inclined to use your services on a regular basis.
Once you have made a list of jobs, or industries where injuries are more likely to occur, Google local businesses in the area. Check out their webpage for details of their HR department, or Health and Safety department. If they do not state the name of the person who is in charge of HR or Health and Safety, email or call the company to ask for those details and briefly explain why you need to contact them. It is vital to get a name so that you can personalize your letter or email.
Next, email or write to the contact at each company explaining your services and what you can do for them:
• Reduce sickness time of injured employees.
• Help prevent expensive law suits, and potentially huge medical payments.
• Create a happier pain free work force.
• Reduce staff turnover.
You should always follow up with a second, and maybe even a third letter or email a few days later, briefly reminding them of what you have to offer. Many companies do not take notice of the first letter they receive from a business that they have never heard of.
If you are comfortable using the telephone, in your second or third letter you could tell them you will call them over the next few days to explain what you can do for them. If you are able to do this, it is extremely useful because the conversation will enable you to get an idea of how often employees take time off due to injuries.
Unless someone asks to be removed from your list, keep mailing on a regular basis. To help you get your foot in the door of a large organization, you could offer things like free training sessions on injury prevention for staff. Or you could offer free leaflets/guides on injury prevention at work.
All this may sound like a lot of effort, but repeat contact is often necessary, as your branding needs to be seen several times before potential clients take notice. On all your mailings or emails, put details of your website and any social networking accounts you have.
Persistence is really important. Once a large business decides to try out your chiropractic services, it could mean years of repeat business for you.
