Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. These segments can be relatively inexpensive on the local level. For chiropractors, these programs can be less like infomercials and more like a 30 minute segment on health related issues. Here’s how you can benefit from this type of advertisement.
- You have total control of the content. When you are interviewed on television or in the newspaper, the writer can give the wrong impression and most of the time it is not intentional. You write the script for these long form segments.
- Potential patients get to know you. You become a real person to them, not just a name in the phone book.
- You can educate potential patients on chiropractic care, nutrition and other topics.
- If you want to use the talk show format, have guest who can provide valuable information.
You don’t have to be a star to come across well on television. Speak to the camera as if you were speaking to one of your patients. Just be yourself and people will respond.
And now with the popularity of web videos services like YouTube, you can place your educational videos online as well. With proper search techniques, you can optimize your YouTube site for the search engines.
For more information about how to use video to get new patients, email me at mike@chirohosting.com or give me a call at (800) 295-3346.
Mike Melton
