We build a lot of chiropractic websites and one problem that we see every day is doctors "borrowing" content from other websites. There are a few problems with this.
First, it's illegal. Taking content from another site without permission is copyright infringment, and the last thing you need to do while running a busy practice is deal with a lawsuit.
Second, Google has recently made some adjustments to their search algorithm that is designed to eliminate duplicate content from its search results.
Taking content from another website is going to create red flags for Google that will lower the overall search ranking of your site, making it harder for your patients to find you online.
The solution: original content.
Writing up short pages for you site relevant to your patients will provide useful information AND get you the extra search engine boost that will help your site in the long run.
Some doctors don't have the time to add this type of content, and we understand that. So, if you need some help with this, we provide a custom chiropractic content service.
Just give us a call at (800) 295-3346, and we can help you out with this.
