For many doctors, organic search ranking simply isn't enough. If you're in a very competitive city and you have a relatively new site, getting good placement in Google can take time, and an AdWords campaign can be a good way to get immediate traffic to your website. We run AdWords for many of our clients and have learned a lot over the years. If you're interested in running your own campaign, we've put together a good basic guide to AdWords for chiropractors. The most challenging aspect of AdWords for most doctors is the landing page. You can't simply send AdWords clicks to your home page, for a few reasons:
- If your home page doesn't match the keywords of your PPC campaign, you may get a low Quality Score in Google, which will mean that your ads will be more expensive.
- If you don't have a distinct call-to-action on your site, your patients might not know what to do next.
- If a patient gets to your site from the keyword, "sciatica" and they land on a home page that doesn't talk about sciatica, they'll probably leave.
AdWords can get expensive to run. Some clicks are $50 each, and you simply can't afford to throw $50 away with a poorly converting campaign. That's why a good landing page is so important.
Here's a landing page that we've created for one of our clients, Dr. Dahlager:
With this design, your patient clicks on an ad and then gets sent directly to a clear offer for a New Patient Special. It's the perfect way to get visitors and have them contact you for an appointment.
We can do this for your practice, too. Just contact us here or give us a call at (800) 295-3346 for details.
