How Much Is Your Reputation Worth? You Need to Protect it...
Things Can and Will Go Wrong
You always put your best foot forward with your patients' care, yet something can and will go awry. Whether it is a patient having a bad day or something gets mishandled it happens. In our uber-connected world, your strong online reputation can fall in ranking by just one bad review. Equally as damaging is having no online reputation. All of the expenditures of time, money and energy you have put in to grow your practice are substantial. Therefore, you might think a seemingly simple thing like online reviews pale in comparison. Not so. This expenditure is necessary to growing and maintaining your reputation...and a small price to pay for something you can’t put a price on. Your hard earned reputation. You might wonder how 1 or more negative reviews can actually hurt your reputation. The answer is, A LOT!
Studies show it only takes one to three negative reviews for most people to decide not to buy your product or service (source: Lightspeed Research). People often feel better if they are able to vent from a negative experience. Studies show that people are far more likely to share a negative experience online than a positive one. Of course, the place they share these experiences is on the most highly searched sites in the globe (aka Google, Facebook, etc). Their free “therapy” session is far from free to your business.
Consider these stats about Search and Social Reviews:
- A recent report from Fleishman-Hillard found that 89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases.
- Your Facebook rankings are also important. A recent report by Brafton found that 62% of millennials use Facebook reviews to make their decision of what to buy and/or where to go.
You know you are in a competitive and honorable business. Being a healthcare provider certainly, adds an extra level of trust and considerable weight to a potential patient’s decision of what Chiropractor to see. In short, the bar is high. However, the price to manage, monitor, maintain and elevate your online reputation is comparatively not high. Don’t try to play catch up once the damage is done to your reputation.
Consider these stats about consumer reliance on Online Reviews:
- 92% of people regularly or occasionally read online reviews (source: BrightLocal, 2015)
- 90% of people say online reviews influence their purchase decisions (source: Dimensional Research, 2013)
- 90% of people say online reviews influence their purchase decisions (source: Dimensional Research, 2013)
- 88% of people trust online reviews from strangers as much as personal recommendations (source: BrightLocal, 2014)
What Not "To Do" & What "To Do"
Don’t assume your patients are satisfied simply because they don’t say anything negative to you or your staff. Be proactive!
Chiropractic Online Review Building needs to become a core initiative in your marketing strategy. If you would like to speak to us about your Online Reputation or just to ask some questions please schedule a 1-on-1 call with us. We are not a pushy sales organization. We make ourselves available to educate and inform as well as make honest and custom recommendations of how you can better build and market your business.
Thanks!
The ChiroHosting Team
PS: This article features a famous quote by Benjamin Franklin. It's a subtle nod to President’s Day. While Benjamin Franklin wasn’t actually a President...he is on the $100 bill. If you would like to save yourself 1 of these "Benjamins" you can save $100 on your setup fee for Chiropractic Online Review Building!
