We know that nowadays if you are in business, you need a website. Websites produce a better return on investment than any other form of advertising. Having a presence online allows you to market your business and establish credibility for your future customers. 80% of people search for businesses online before making a decision and you need to have a successful website if you want to be found.
People search anything and everything and if Google wants to be successful, they need to provide answers and solutions to all the billions of searches they get daily. They do this by ranking the websites and displaying the results on its search engine results page (SERP). The higher your website ranks, the more exposure and credibility your company will have.
Here Are Four Fundamentals to Achieving a Successful Chiropractic Website:
1. A Great Chiropractic Website
The following are very important to consider when purchasing/building your chiropractic website.
- Powerful CMS (Content Management System) -- Why you should avoid Wordpress
- Security with HTTPS
- 100% Mobile-Friendly
- Optimized and quality Images and Videos
- Social Media Integration
- Easy Customization and Site Editing
- Page Speed
2. Original Content
This is why we blog. A biography for your About Us page or a Services page, you write one time, but blogging is your way to add new content. Search engines are like humans in that they love fresh and unique content. The more exceptional content you have on your website, the more likely new patients will be to discover you through organic search results.
3. Directory Listings / Citations
Much of your web presence is held together by your name, address, and phone (NAP) data. When your NAP data appears in a credible directory, like Heathgrades or Yelp, it's referred to as a structured citation. Structured citations help increase your local prominence. We work to cleanup and grow your structured citations with accurate, consistent NAP data to maximize your prominence in local search results.
4. Online Reviews
Online reviews are extremely important as they are today's word of mouth marketing. About 85% of all consumers will read online reviews before visiting a business/website. It's very easy for customers to tell about their best and worst experiences.
Let Us Help You Get on Page #1
We help chiropractors just like you improve their online visibility. Get in touch with us to find out how you can start appearing in the first page of search results.
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