Of the search engines that exist, Google gets more traffic than any other website. When you go to google.com to search for something, Google's Algorithm works by searching all website pages that contain the keywords you just plugged into the search bar. Then there is a 'rank' determined for each website page based on how many times those keywords appear. If your site pages are relevant to that search, and contain those key words your site will rank. Makes total sense right?
What are the Different Types of SEO?
To begin, there are three types of SEO (search engine optimization). The first one is 'organic search results', or on-page SEO. When you search for something, the organic results are the websites that appear in a list, just below the 3 pack (Map results) - these are NOT the paid ads. Learn more about how to increase your ranking organically here. Second is off-page SEO and then we have 'local search results', this is the 3 pack I referred to before. These business appear at the top of the page, they include a map and display your Reviews. This is your Google My Business Page/Listing. Today we are discussing what and how that local 3 packs algorithm is influenced.
Local Algorithm - What Fuels the Three-Pack Search Results?
The 'local search results' algorithm is driven by 3 things; proximity, prominence & relevance.
1. Proximity - This is your location when you search for something on your phone or computer and have typed something into the search bar. Google, instead of looking at the websites content, links or reviews will mainly consider & rank which business is closest to the searcher. When searching on your phone, Google generally knows more details of your location.
2. Prominence - How important is your business to Google? They look at several things before ranking a business at the top of page 1 in that Local 3 pack: Links, Completed Business Info (fill in all fields, add images and a category!), Reviews and Citations.
3. Relevance - Do you have well structured content on your website related to the key words that have high search volume? It is key to have consistent NAP data, create rich content, on-site seo (title & meta tags) and build citations.
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