If you own multiple chiropractic offices, you face some unique challenges that single-location practices do not. It's harder to keep your business info straight. You get pulled in multiple directions all the time. Your patients might drive to the wrong location... The list is endless.
But just because it's complicated, doesn't mean it isn't worth it! Building a strong brand pays off even more with several locations. Your SEO efforts for one office will also benefit the others if your website and Google My Business listings are set up correctly. This allows you to compound your marketing budget for higher ROI.
Let's dive in and see what simple practices work best.
Multi-Location Marketing Essentials:
1. Use one website to represent your brand.
It's tempting to create multiple websites for your business, but does it actually help your rankings? The simple answer is, "NO!" The more you divide your online assets, the more confusion you create with Google. What's simpler? One website that lets patients choose the closest location, or five different websites that are likely to display outdated or incomplete information?
We can't stress this point enough. It's 2019, and unless you run two completely separate businesses, you need to simplify your branding and patient experience.
Most doctors who make this mistake do so under the assumption that two websites = twice the rankings. But this formula is flawed. What you really get is 2x the confusion, and 2x the management effort!
Save yourself the stress, and focus on building a unified brand.
2. Get your own branded search results.
With great branding comes great opportunity. Seriously, Google will do the work for you. The stronger your brand, the more you control your own narrative, and the less likely competitors are to show up in searches related to your office.
Search for any franchise business you can think of, and look for A, B, and C listings in the map section. Congratulations! These are branded search results. You can get the same search results for your own multi-location chain, but only if the locations have very similar names. This is a big reason why consistency is important.
3. Citation Management is a must.
Consistency and accuracy are some of the most difficult challenges facing multi-location practices. Opening new locations, moving ,or closing individual offices can lead to problems with duplicate listings, or conflated information between your different locations. Managing all of this on your own is mind-numbingly hard. And paying a professional to straighten things out manually tends to be prohibitively expensive.
The best solution is to pay a Citation Management company like Yext an annual fee to sync up your information across their network of 3rd party local business directories. Consider it your digital rent. You have to pay something to take ownership over your own information. Off the shelf, you pay $499 per year per location. That's as cheap as it gets, and it's the only tried and true way to keep your citations in order in 2019.
Yext also has a Partner Program that ChiroHosting is a part of, with partner-specific features such as duplicate listing suppression. We charge the same price as Yext does over the course of a year, and we package this service with our middle and top-tier marketing plans as it requires an Account Manager.
Citations are one of the most confusing topics we deal with on a day-to-day basis, so please schedule a 1-on-1 with us if you have any questions.
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4. Focus on staff training and patient testimonials.
Your practice and patient care might be great, but you won't get anywhere without the feedback to prove it. Asking for online reviews can be difficult, but only if you lack the proper tools and training to make the process as simple as possible. We provide you with this as part of our Online Review Building program, which is included with the top level VIP Marketing Plan. The service also ties your locations together with a map which helps your patients read more about the office of their choosing.
Just like citations, you want to make sure your review strategy is consistent across all of your locations. Staff training is key here, and we are happy to provide complimentary training and tips for success on Google, Yelp, Facebook, Healthgrades, and any other review sites that are used in your area.
When you have reviews on multiple platforms, you will also start seeing a lot more star ratings in your branded search results. It's not uncommon for a successful multi-location practice to have a page full of 5-star ratings for a business name search.
5. If your online support is lacking, change web hosts.
We won't lie, multi-location websites are difficult to manage. One small change to your office hours typically requires somewhere between 1-3 website page updates, in addition to all of the off-page updates on Google, Facebook, etc.
The margin for error when dealing with your standard support team is also extremely high. That's why it pays to have a dedicated Account Manager in your corner. Someone familiar with your business who has the know how to update everything when you need it. We provide this and more as part of our VIP Marketing Plan, and we just slashed the price to make it more affordable than ever.
Read on for details!
VIP for Multi-Location — Up to 45% Off!
Apart from the new website templates we recently released, this is the most important change to ChiroHosting's marketing plans in over a year.
The price of our top-level VIP Marketing Plan has dropped significantly. We're also offering more features than ever, despite shaving hundreds dollars off the price tag. Thanks to our hardworking development team, we're able to pass this savings on to you. There's a new discount for multi-location practices, and you can receive one month entirely free when you pay for the year up front.
As always, we will continue to offer month-to-month pricing without contracts or setup fees. You choose the level of service you need, but we don't think you'll be disappointed if you decide to go all in.
★★★ Click Here to read more about VIP Marketing for Multi-Location. ★★★
Scroll to the bottom of that page for an itemized breakdown of the plan, and pricing information.
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