Introduce Yourself to Patients with Video

Online video is growing daily. Everyone is watching video online, and research shows that people retain information better when they watch a video. But one of the most powerful uses of video is to use it to introduce yourself to prospective patients. Think about your website from the perspective of a patient. They're visiting your website because they've seen your posts on a friend's Facebook page or they've found you from Google search. They have a health problem, and they're thinking, "Hey, maybe I should try chiropractic. Let's see what this doctor has to say." Now, on most chiropractic sites, the patient is going to find some text or (if they're lucky) a picture, and some general information about their problem. What's much more effective is if you can introduce yourself and show the patient how you can help them with their problem. The best way to do this is to shoot videos of yourself talking about different health problems, and then having a video on each page related to that topic. By doing this, you're showing the patient that you're knowledgeable and approachable. The patient feels like they know you even before they visit your office. At the very least, you should have one video of yourself and/or your staff on the home page, just to welcome site visitors. Most doctors don't have the time to make dozens of videos for their site, and that's why we provide our library of chiropractic videos that our clients get to use on their ChiroHosting site.   Go back to our  Beginner’s Guide to Chiropractic Websites and SEO