2019 has gone and another year passed, time sure is flying by! You may not have looked at your website all year long because you're a busy chiropractor of course, but let's not forget about your number one marketing tool. Please, pull up your website and go through this check list to see if you are good to go or if some optimization and/or adjustments are in need.
About the Doctor & Meet the Staff Pages
People love to know who they are going to meet before they arrive. They like to see nice, current pictures of the doctor, their staff and of the office. They are especially interested in why you became a chiropractor, so a good bio on your About The Doctor page that tells a story is very important here, versus just listing out your education.
Home Page Video
People LOVE video so a nice short video on the home page is a great way to grab their attention and get them to stay on your site. You are providing patient education and helping your search ranking (getting the user to not bounce right off your site is important!) Please choose from any of these chiropractic videos in our library and we'll place it on your home page for you.
Practice Type Menu
When you scroll through your pages that exist on your website (just right in your horizontal menu), check to see if you are missing content on a service/technique you provide. For example, you have pages on 'chiropractic', 'neck pain', 'back pain', 'headache', but you notice you don't have any pages on auto injury (and you treat auto injury) then give us a call please so we can add some 'auto injury' content to your menu. If you treat it or provide that service then it should be mentioned on your website.
Our Services / Our Treatments
Do you have a page titled this on your website? If not, please call us so we can add it for you and if you do have a page like this, take a peak at it - is it current and telling good information/pricing, etc ?
New Patient Forms
It is very easy to upload your New Patient Paperwork if you currently don't have them on your website.
Contact Form
Make sure your website has a Contact Form and that it's easy to find. Confirm what email address it is pointing to. At some point during the year did you change your primary email? I don't want you to miss any contact form submissions!
Location Page
I'd like to call your attention to the map on this page. Is the map (from Google) displaying a simple address OR is it pointing to your Google My Business page showing off your Business Name, Address & number of Online Reviews? Please call us if the map on this page isn't pointing to a Google My Business page. Even if you don't have any reviews, it should still point to that page in Google. If you don't have one of these pages set up then we can help you! It is very important to add your business to Google and start getting those reviews.
Review Us Page
Do you have a few buttons on your website that point right to your businesses review page? Call us and we can add these links in several different locations on your website so any future patient can easily find how to leave you a review.
New Theme or Color Change?
Have you had the same website for the past several years? Well if you are up for a new look we can accommodate you! We'll happily, at no charge, change it up for you. Then if you realize you don't like it you can always go back to how it was, but change is good! Here are a few of our website designs
I wish you all a very Happy & Healthy New Year and let us here at ChiroHosting help you get the most out of your chiropractic website. For any questions, changes or additions and of course website support, call us anytime or send in a support ticket to support@chirohosting.com.
